https://www.marcosandresoares.com/about daily 0.75 2023-08-02 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg About https://www.marcosandresoares.com/contact daily 0.75 2023-08-02 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg Contact https://www.marcosandresoares.com/uxrtoolkit daily 0.75 2023-08-02 https://www.marcosandresoares.com/about-1 daily 0.75 2023-08-02 https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg About - LT https://www.marcosandresoares.com/work-1 daily 1.0 2025-06-04 https://www.marcosandresoares.com/work-1/oc-voice-user-interfaces monthly 0.5 2021-06-24 https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/1624565370180-SEQW1BL4KUFG9V8HE850/Blue+BG.png Work - Integrating Voice Assistants and Smartwatches - Oddschecker Integrating Voice Assistants and Smartwatch Interaction I led the UX research for two projects at Oddschecker concerned with expanding the range of user interactions with the mobile application. One project was focused in integrating voice assistants with the mobile application. The other project explored how users could interact with the mobile application through smartwatches. The research plan for the two projects was identical. I started by conducting in-depth user interviews, followed by an analysis technique called Affinity Diagramming. Afterwords, I facilitated an internal workshop in order to figure out the limitations and constraints with developing these two features. https://www.marcosandresoares.com/work-1/fhp-cultural-databases monthly 0.5 2021-06-24 https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/1624542194309-YHSH7HNA7R5DVDUQBO00/Screenshot+2021-06-24+at+14.42.31.png Work - Researching, Prototyping and evaluating internal cultural databases - Fraunhofer AICOS Researching, Prototyping and Evaluating Cultural Databases While working at Fraunhofer, I had the opportunity to work in the ICT4D Competence Center. This competence center worked on a variety of projects for people in Sub-Saharan nations such as Mozambique, South Africa, Ghana, Liberia and Cameroon. The research for these projects was done remotely and there were a number of limitations that impacted the quality of the research. The physical and cultural distances between the researchers and the audience created a knowledge gap and valuable information was lost during the discovery and explorative research stages. Consequently, researchers were forced to make assumptions based on western point of views which in turn, had a negative impact in the learnability, usability and findability of the products . Coming from an academic background in Anthropology, I made a huge effort to build a cultural database (TIQSI) and a data collection tool for remote locations (Okavango). The goal of the cultural database was to have an internal repository for individuals working at Fraunhofer to use in case they needed to know more about their audience. The data collection tool was a prototype for gatekeepers to use in the field as a form to store data but also to update the cultural database. https://www.marcosandresoares.com/work-1/fhp-meal-rec monthly 0.5 2021-06-24 https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/1624542417336-XDMTL7JCTFJXQL9AE0J8/fraunhofer_5620539195e9c6c0cd9f37.jpeg Work - Understanding and optimising the journey for a meal recommendation app - Fraunhofer Portugal Understanding and Optimising the journey for a meal recommendation app I was one of researchers working in a mobile application to prevent elderly malnutrition. It was brief to the team that the senior population is growing in number and malnutrition is one of the main reasons in senior citizen health decline. Therefore, we were tasked to work in a mobile application that integrated algorithms capable of combining the dietary needs, desires and budgets of seniors, and generated a meal plan that later could be converted into a shopping list for online delivery. The biggest challenge for this project was the fact that the platform was targeted for elderly citizens in Portugal. A significant number of elderly citizens in Portugal have low levels of literacy and technological literacy, which caused a lot of frustration among the participants. https://www.marcosandresoares.com/work-1/oc-subscription-models-and-rewards-club monthly 0.5 2021-06-24 https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/1624622835504-RNT3SZA0JINQVT782TSR/Blue+BG.png Work - Exploring Subscription Models and Reward Clubs - Oddschecker Exploring Subscription Models and Reward Clubs In 2019, I led the user experience research for two similar projects: subscription models and reward clubs. The team was looking for ideas to improve customer engagement and subscription models and reward clubs were two concepts that management wanted to explore. Internally, subscription models were seen as the best approach and therefore, I dedicated more time and effort to subscription models in comparison to the reward club. Although more experimental, the reward club also provided some valuable insights. The main outcomes from these studies were that subscription plans and reward clubs have a greater level of acceptance when it comes to media and entertainment purposes. The team also uncovered that there are several factors that provide resistance to subscribing, these being financial reasons, personal assessment and independence, and the existence of free alternatives. https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/1b430310-250b-40e3-8256-d4556250d6f9/%5BKnowledge+Map%5D+Rewards+Club+System+v1.jpg Work - Exploring Subscription Models and Reward Clubs https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/22979324-7d0c-44b9-82b0-a1d2bad95f77/%5BKnowledge+Map%5D+Subscription+Models+v1.jpg Work - Exploring Subscription Models and Reward Clubs https://www.marcosandresoares.com/work-1/oddschecker-exploring-pain-points-and-opportunities-for-novel-users monthly 0.5 2021-06-24 https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/1624623052520-MYSHE3UYNW2ED1IEV5ME/Blue+BG.png Work - Exploring Pain Points and Opportunities for novel users - Oddschecker Exploring pain points and opportunities for novel users With the redesign proposal for the UK version of the website, the number of new customers signing up to the website was expected to increase significantly. Therefore, the design team decided to create a new onboarding process to help new users feel comfortable using the website. In order to evaluate the performance of the new onboarding process, I was asked to find out how customers used our current product and evaluate the new onboarding proposal from the design team. The main research goals of this study were to explore the pain points and opportunities of new users, and evaluate the performance of the onboarding design. https://www.marcosandresoares.com/work-1/oc-improving-the-betting-grid monthly 0.5 2021-06-25 https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/1624622969405-VXDLFNMIWU0YFR1H6YEE/Blue+BG.png Work - Improving the betting grid - Oddschecker Improving the betting grid The data science team uncovered that customers were not engaging with the football betting grids in the website. The younger age groups in particular had a bounce rate of 57%. The team worked hard to find solutions to increase user engagement and improve the experience of the users. I led the research efforts for this project and I was responsible for conducting user interviews, assist with the creation of the prototype and evaluate the performance of the new proposition. https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/042b9d78-2638-41bf-9054-3eda9ce99006/Screenshot+2021-06-25+at+12.35.33.png Work - Improving the betting grid https://www.marcosandresoares.com/work-1/msft-biological-computation monthly 0.5 2021-06-24 https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/1624450894243-1LPMSTQILK9RNJATJIKW/microsoft-research-06_story.jpeg Work - Researching, prototyping and evaluating a biological computational tool - Microsoft Research Researching, Prototyping and Evaluating a Biological Computational Tool While interning at Microsoft Research, I worked with the Biological Computation group and the Human Interaction group. I was one of the four interns working in the development and design of a computational biological tool. The other three members of the team integrated the tool with cloud services and worked on the backend. Meanwhile, I worked in research, design and the front-end development of this biological tool. The tool ran in people’s browser and it was designed for the synthesis and analysis of biological programs. One of the most challenging aspects of this project was the learning curve associated with computational biology and how to simplify concepts for people with limited knowledge in the field. https://www.marcosandresoares.com/work-1/oc-odds-diffusion monthly 0.5 2021-06-24 https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/1624622682835-1T0BIJUXCD3BGLH5ANAW/Blue+BG.png Work - Optimising Odds Diffusion - Oddschecker Optimising Odds Diffusion Following a significant amount of complaints and user confusion about odds diffusion, Oddschecker wanted to optimise the odds diffusion feature and make the diffusion logic more clear for customers. The study looked at two diffusion logics: diffusion based on 12am odds and diffusion based on preceding odds. The research goal was to obtain qualitative and quantitative data about how users understand odds diffusion and how the feature could be improved. https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/059a0193-f6cc-481c-9de8-26797658e776/Screenshot+2021-06-25+at+12.32.13.png Work - Optimising Odds Diffusion https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/4a2c332f-bbc9-4ae5-baa8-72504c2c04f0/Screenshot+2021-06-25+at+12.32.44.png Work - Optimising Odds Diffusion https://www.marcosandresoares.com/work-1/oc-tipster-community monthly 0.5 2023-07-28 https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/1624623176207-FGYWKR7TV4YO9AEOL3YX/Blue+BG.png Work - Creating a Tipster Community - Oddschecker Creating a Tipster Community Following the successful implementation of tipster profiles, I was responsible for researching ways to increase user engagement. The internal stakeholders wanted to expand the idea of tipster profiles and create a community for individuals to post their tips, follow their favourite tipsters and check how their tips are performing over time. The project is in the early stages of development and therefore, this was mainly an exploratory research project. The research project consisted of competitive testing, in-depth user interviews and concept mapping. https://www.marcosandresoares.com/work-1/fhp-fall-prevention monthly 0.5 2021-06-24 https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/1624542359242-GDVHUDUFG1OYK8ISLEV5/FallPrevention_v2_MediumFi-Wireframes-28.jpg Work - Exploring the challenges and opportunities for Fall Prevention products - Fraunhofer AICOS Exploring the challenges and opportunities for a Fall Prevention application While at Fraunhofer, I was one of the researchers working in a technological solution for fall risk screening and falls prevention. The project resulted from research proving that falls are one of the most common health related problems in the elderly population and they have a multifactorial origin. The team at Fraunhofer was tasked with creating a technological solution for intervention purposes that could be used in three settings: clinics, senior care institutions and homes. The main goal of the tool was to perform standard fall risk assessment tests. Metrics were extracted from sensors and a pressure platform during the execution of specific exercises and the estimate of risk falling was calculated and given to the health providers. One of the main challenges in this project was the complexity and variety of settings that the product had to accommodate. In-depth user interviews were conducted and subsequently, a prototype was created and evaluated by elderly people. https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/047d4649-f71c-4641-ba63-7d1daf632478/FallPrevention_v2_MediumFi-Wireframes-01.jpg Work - Exploring the challenges and opportunities for Fall Prevention products https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/60d41b57-6d67-46e0-9221-c0cd39ac62bb/FallPrevention_v2_MediumFi-Wireframes-02.jpg Work - Exploring the challenges and opportunities for Fall Prevention products https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/c5399db5-a6ee-40c0-84de-e6e4bb8ce071/FallPrevention_v2_MediumFi-Wireframes-03.jpg Work - Exploring the challenges and opportunities for Fall Prevention products https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/e07e18b4-91e2-4c94-a27f-502206e13dbb/FallPrevention_v2_MediumFi-Wireframes-04.jpg Work - Exploring the challenges and opportunities for Fall Prevention products https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/bf4e09c1-24d0-4582-a23f-772efe32fd38/FallPrevention_v2_MediumFi-Wireframes-05.jpg Work - Exploring the challenges and opportunities for Fall Prevention products https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/2e0d0866-b7ab-4bca-a849-df235de222e1/FallPrevention_v2_MediumFi-Wireframes-06.jpg Work - Exploring the challenges and opportunities for Fall Prevention products https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/e2cf372e-f7e0-4c08-9286-96deaa3d2069/FallPrevention_v2_MediumFi-Wireframes-09.jpg Work - Exploring the challenges and opportunities for Fall Prevention products https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/a1b473b1-a4ab-4309-bf28-893bf23b1e34/FallPrevention_v2_MediumFi-Wireframes-10.jpg Work - Exploring the challenges and opportunities for Fall Prevention products https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/96ac49f7-c1aa-4ed3-9601-fc5041b1a789/FallPrevention_v2_MediumFi-Wireframes-13.jpg Work - Exploring the challenges and opportunities for Fall Prevention products https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/c95aef55-f673-42c6-a923-3f40eeefec7b/FallPrevention_v2_MediumFi-Wireframes-15.jpg Work - Exploring the challenges and opportunities for Fall Prevention products https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/7da61dfb-cc58-4cc0-813d-3d1d776fcc80/FallPrevention_v2_MediumFi-Wireframes-07.jpg Work - Exploring the challenges and opportunities for Fall Prevention products https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/c4c3bd9e-c5b0-41a6-be93-2782340d4fb2/FallPrevention_v2_MediumFi-Wireframes-24.jpg Work - Exploring the challenges and opportunities for Fall Prevention products https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/a4366ac0-2e0b-4ca3-8663-873b9134ca9d/FallPrevention_v2_MediumFi-Wireframes-08.jpg Work - Exploring the challenges and opportunities for Fall Prevention products https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/c162d428-bbe0-47ff-a115-020d68727e02/FallPrevention_v2_MediumFi-Wireframes-11.jpg Work - Exploring the challenges and opportunities for Fall Prevention products https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/e98aa881-f0d4-455c-9bf2-48959c79df30/FallPrevention_v2_MediumFi-Wireframes-12.jpg Work - Exploring the challenges and opportunities for Fall Prevention products https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/03327228-0ecd-4dae-a2b2-e530bc54aa28/FallPrevention_v2_MediumFi-Wireframes-14.jpg Work - Exploring the challenges and opportunities for Fall Prevention products https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/990d56e8-452a-4a18-b9de-25368cacb4eb/FallPrevention_v2_MediumFi-Wireframes-16.jpg Work - Exploring the challenges and opportunities for Fall Prevention products https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/6ed6260b-a1a7-402b-9413-a50f19223167/FallPrevention_v2_MediumFi-Wireframes-17.jpg Work - Exploring the challenges and opportunities for Fall Prevention products https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/5eb56f31-d579-409b-9357-b4cf077d234e/FallPrevention_v2_MediumFi-Wireframes-18.jpg Work - Exploring the challenges and opportunities for Fall Prevention products https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/25836000-46ab-4fd3-a1b0-7eb34c7bf521/FallPrevention_v2_MediumFi-Wireframes-19.jpg Work - Exploring the challenges and opportunities for Fall Prevention products https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/b9c0db8a-d9cd-470e-902f-c436469a463e/FallPrevention_v2_MediumFi-Wireframes-20.jpg Work - Exploring the challenges and opportunities for Fall Prevention products https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/ca36087d-1547-43cb-8c98-c8e838948e43/FallPrevention_v2_MediumFi-Wireframes-21.jpg Work - Exploring the challenges and opportunities for Fall Prevention products https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/3e7d125b-7947-47b7-b27d-e3e681a6b638/FallPrevention_v2_MediumFi-Wireframes-22.jpg Work - Exploring the challenges and opportunities for Fall Prevention products https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/b618f3e4-05e4-4960-b159-2454d9b501ba/FallPrevention_v2_MediumFi-Wireframes-23.jpg Work - Exploring the challenges and opportunities for Fall Prevention products https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/c8bad573-20a0-457b-a6d0-33a8e7bbfaf5/FallPrevention_v2_MediumFi-Wireframes-25.jpg Work - Exploring the challenges and opportunities for Fall Prevention products https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/601123f2-a643-46e8-ba5c-644780ecb5d5/FallPrevention_v2_MediumFi-Wireframes-26.jpg Work - Exploring the challenges and opportunities for Fall Prevention products https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/2b8c2382-88d2-47bb-8518-8a0171464a3d/FallPrevention_v2_MediumFi-Wireframes-27.jpg Work - Exploring the challenges and opportunities for Fall Prevention products https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/8a485749-a6c8-48e8-a6cb-294682a86a69/FallPrevention_v2_MediumFi-Wireframes-28.jpg Work - Exploring the challenges and opportunities for Fall Prevention products https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/55b0f760-527b-48e2-b246-66ecc3b5bf85/FallPrevention_v2_MediumFi-Wireframes-29.jpg Work - Exploring the challenges and opportunities for Fall Prevention products https://www.marcosandresoares.com/work-1/public-orp monthly 0.5 2023-07-28 https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/5ee9a5d0-c12a-4bd3-964f-0352695e59a2/6KV0cuCn_400x400.jpg Work - Uncovering and Evaluating User Needs for a Regulatory Platform - PUBLIC Uncovering and Evaluating User Needs for a Regulatory Platform Coming Soon https://www.marcosandresoares.com/work-1/bp-bpos monthly 0.5 2023-07-28 https://images.squarespace-cdn.com/content/v1/60ccb7ba79b1007b6ccade1f/472fe6e4-1fd0-40c8-a63f-2d3df4876c5b/bp-logo.png Work - BPOS - Blue Prism BPOS Coming Soon